From a small shop in the living room of Milan to a global billion-euro brand listed on the Hong Kong Stock Exchange. Prada challenges the conventions of luxury, subverts the rules of fashion. Between fashion and industry, art and the America's Cup: a family story. With his unmistakable style, Tommaso Ebhardt, author of the bestsellers Sergio Marchionne and Leonardo Del Vecchio, who have changed the way we tell the story of our country's industry leaders, retraces the history of Prada from its origins to today, investigates the reasons for its success, economic horizons, and potential issues. By scouring corporate archives, historical sources, previously unseen documents, and thanks to significant testimonies, Ebhardt reveals previously unknown details about the origins of the Group and future plans